2015 Zodiac and Polaris Days Events
Zodiac Pool Systems Expands Annual Zodiac and Polaris Days Events with Bigger Advertising Push, Dealer Discounts, and Marketing Tools to Support Retailers
Dealers receive 500 free mailers to promote their 2015 Zodiac and Polaris Days Events
SAN DIEGO – March 12, 2015 - Zodiac Pool Systems, Inc. (Zodiac®) has continued to enhance its annual dealer promotional events to bring more traffic to retailers during pool season. The Zodiac® Days and Polaris® Days events are being supported with improved marketing efforts both nationwide and locally to help retailers promote the in-store events.
Local dealers are encouraged to run up to two Zodiac or Polaris Days per year, for up to four days each event. Any retailers who sign up for the events will receive 500 free, professionally-designed postcards with postage included to promote the Days to their customer and prospect databases. Postcards must be ordered 45 days in advance of the event to guarantee delivery.
All dealer registrants receive easy social media sharing tools, video widgets, mobile ads, and prominent listings on Zodiac and Polaris "Find an Event Now" Web pages, as well as free giveaways. Zodiac supplies dealers with a merchandising kit that includes brochures, window posters, tent cards, yard signs, balloons, squirt guns and carabiners, as well as beach balls and other items that can be given away to customers. Participating dealers are also eligible to receive free premium product displays (while supplies last).
New to this year's events, Zodiac is offering a bonus Genuine Parts Program exclusively for Preferred Professional Provider (PPP) members. In addition, an all-new Bullseye Consumer Rebate Program supports brick and mortar dealers by paying rebates to consumers only on products purchased at or above LAAP pricing. However, during an approved Polaris Days or Zodiac Days event, retailers may advertise cleaners using an optional special rebate code at up to 10% below LAAP and those consumers who purchase during the events will still receive a full rebate. To qualify for the 10 percent discount, dealers must opt-in to the program by purchasing a minimum number of qualifying cleaners to sell during the events. Qualified cleaners include suction and pressure models. Interested dealers can learn more from their Zodiac representative.
"Introducing new features to our Zodiac Days and Polaris Days event support is part of our continuing investment in the pool supply dealer," said Scott Frost, vice president of sales at Zodiac. "We recognize the competitiveness of the marketplace, so providing broad advertising campaigns, targeted marketing tools, and special value to the dealer is a priority. We stand by our long-time commitment to support our dealers and to provide a better pool experience for consumers. Superior products, best-in-the-industry marketing, and outstanding promotional support are how we do that."
Zodiac and Polaris Days events run April 1 through Labor Day weekend. Visit www.zodiacpoolsystems.com/event and www.polarispool.com/event for more information.
About Zodiac Pool Systems, Inc.
Zodiac Pool Systems, Inc., a subsidiary of Zodiac Pool Solutions, is a global leader in swimming pool and spa products and services. The company’s comprehensive product lines are marketed under the leading brand names of Zodiac, Polaris, Jandy Pro Series, Nature2®, and Cover-Pools®. Zodiac is the leading provider of premium, innovative pool and spa products and is committed to designing and producing the most energy efficient, earth-friendly pool products and systems available. To learn more about Zodiac, visit www.zodiac.com or call 800-822-7933.