Fluidra Continues Support of Step Into Swim with $100,000 Donation for the Fifth Year

San Diego, CA – January 27, 2026 – Fluidra, a leading provider and global leader in residential and commercial pool and wellness equipment and connected solutions, is proud to announce its continued partnership with Step Into Swim, an initiative of the Pool & Hot Tub Alliance (PHTA) committed to promoting the importance of water safety and creating more swimmers.

As part of the company’s ongoing commitment to provide swim lessons for children in underserved communities, Fluidra presented their generous donation at the Northeast Spa and Pool Association’s Pool & Spa Show in Atlantic City for the fifth consecutive year.

“Fluidra has been an amazing partner to Step Into Swim for the past five years, and their generosity has had a life-changing positive impact on literally thousands of children who now know how to be safe in and around water,” says three-time Olympic Gold Medalist Rowdy Gaines, PHTA Vice President of Partnerships & Development, who leads the Step Into Swim initiative. “Step Into Swim is thrilled to begin our 2026 fundraising with this incredible donation from Fluidra, which will allow us to fund learn-to-swim programs across the country and fulfill our mission to save lives.”

Fluidra’s $100,000 contribution to Step Into Swim will provide funding for learn-to-swim programs in underserved communities and more vulnerable populations. It also supports the company’s commitment to provide the perfect pool and wellness experience for all by helping to create more accessibility to swim lessons and water safety instruction.

“Ensuring children have the skills to be safe and confident around water is a responsibility that extends beyond the pool,” says Jon Viner, President of Fluidra North America. “Through our support of Step Into Swim, we’re helping broaden access to swim education that can truly change — and save — lives. We’re proud to stand alongside this incredible organization that makes a lasting impact by strengthening communities through water safety.”

Fluidra and their fellow Step Into Swim supporters have a collective goal of providing these vital water safety skills and raising awareness for the aquatic industry’s role in improving public health and safety. In 2025, Step Into Swim raised over $1.5 million, which was matched by the PHTA Board of Directors for a total of over $3 million. More than 250 programs received Step Into Swim grants across 43 U.S. states, American Samoa, U.S. Virgin Islands, Canada, and Grand Cayman. The 2025 grants provided 180,000 swim lessons for nearly 20,000 children.

Since its inception in 2012, the Step Into Swim initiative has gifted more than 500,000 swim lessons through YMCAs, Jewish Community Centers, Boys and Girls Clubs, and many more. The program is funded through partner contributions, which are integral for advancing the mission. Every dollar donated goes directly to learn-to-swim programming. To learn more, visit www.StepIntoSwim.org.

Fluidra is a publicly listed company focused on developing innovative products, services and IoT solutions for the residential and commercial pool markets, globally. The company operates in over 45 countries and owns a portfolio of some of the industry’s most recognized and trusted brands, including Jandy®, Polaris®, CMP®, Taylor®, S.R.Smith® and Zodiac®. To learn more about Fluidra, visit fluidrausa.com or call 800-822-7933.

The Pool & Hot Tub Alliance (PHTA), a non-profit organization with 4,000 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $62B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth initiatives to increase our members' professionalism, knowledge, and profitability. Additionally, PHTA promotes the use of pools by expanding swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.

Step Into Swim™ is an initiative of the Pool & Hot Tub Alliance and its foundation committed to safe swim education and drowning prevention. By investing in the next generation of swimmers through learn-to-swim programming, the Step Into Swim initiative instills confidence, empowers long-term participation in water activities, touts the positive benefits of water play, and advocates for safe practices. Since its inception in 2012, Step Into Swim has played a role in reducing drowning fatalities and has gifted swim lessons to more than 500,000 children with support from community organizations, partners, industry advocates, members, and more. For more information, visit www.stepintoswim.org.

Media contacts:
Alana Fletcher
afletcher@fluidra.com
760-390-9603

Amy Willer
awiller@phta.org
703-838-0083 x 121