Fluidra Advances Sustainability Efforts During Climate Action Week 2025

San Diego, CA – October 21, 2025 – Fluidra, a leading provider and global leader in pool and wellness equipment and connected solutions, is excited to announce the return of its annual Climate Action Week, scheduled to take place from October 20 to October 26, 2025. This weeklong initiative spotlights Fluidra’s ongoing commitment to sustainability and efforts to increase the use of products that offer clear environmental benefits.

Building on the success of previous years, Climate Action Week will continue Fluidra’s reforestation initiative, where the company will plant one tree for every variable-speed pump, cartridge filter and pool cover purchased during the week. The annual promotion helps raise awareness of climate change and showcases how the industry can mitigate its impact on the environment. Since the first Climate Action Week, Fluidra has planted more than 40,000 trees, contributing significantly to global reforestation efforts. To stay up-to-date on the total number of trees Fluidra has planted, visit their Tree Nation page.

“The experience we provide for homeowners is dependent on critical resources, such as energy and water,” said Brad Parker, Vice President of Marketing at Fluidra North America. “This effort highlights solutions like variable-speed pumps, automatic pool covers, and cartridge filters because they represent simple, practical product decisions that not only help reduce a pool’s energy and water use but also bring down its operating costs over time. Both outcomes are good for the homeowner and the industry in general and show that meaningful progress can be made when being mindful of sustainability becomes part of everyday practice.”

Fluidra has identified the following products as the initiative’s primary areas of focus:

  • Variable-Speed Pumps: By incorporating advanced technology, Jandy Variable-Speed Pumps have earned the U.S. Environmental Protection Agency’s (EPA) ENERGY STAR certification for their ability to optimize energy efficiency up to 62 percent4. For everyday tasks, they can run at lower speeds instead of full speed to help lower energy costs.
  • Automatic Pool Covers: As part of the Fluidra family of brands, Cover-Pools, the inventor of the automatic pool cover, creates advanced cover systems that significantly boost pool efficiency. Automatic pool covers reduce water loss from evaporation by up to 94 percent1, saving thousands of gallons each year, while also improving overall operating costs to increase energy efficiency by as much as 70 percent2. By shielding the water from direct sunlight, automatic pool covers also help slow the breakdown of sanitizers, reducing chlorine demand by up to 60 percent3.
  • Cartridge Filters: Choosing Jandy cartridge filters gives pool professionals a more sustainable option for their projects. By eliminating the backwashing required with sand filters, cartridge filters can save up to 95 percent more water5. In addition to helping conserve resources, they provide reliable filtration performance, making them an ideal choice for those who want to maintain cleaner, clearer water while also supporting more sustainable pool care practices.

About Fluidra

Fluidra is a publicly listed company focused on developing innovative products, services and IoT solutions for the residential and commercial pool markets, globally. The company operates in over 45 countries and owns a portfolio of some of the industry’s most recognized and trusted brands, including Jandy®, Polaris®, CMP®, Taylor®, S.R.Smith® and Zodiac®. To learn more about Fluidra, visit fluidrausa.com or call 800-822-7933.


12016 Cal Poly State University study, Effectiveness of Pool Covers to Reduce Evaporation from Swimming Pools.

22016 Cal Poly State University study, Effectiveness of Pool Covers to Reduce Evaporation from Swimming Pools.

3US Department of Energy, Swimming Pool Covers. https://www.energy.gov/energysaver/swimming-pool-covers

4Calculation based on a 28,000 gallon pool at 1.5 turnovers per day and a national average energy cost of $0.15/kWh vs. comparable single speed pumps; when tested in accordance with the applicable requirements of 10 CFR 429.

5Based on internal testing on a 200-0gallon water tank using a challenge slurry measuring the water usage of cleaning a CS100 cartridge filter vs. backwashing SFSM60 sand filter. Actual water savings may vary due to bather loads, climate, and other factors.

Media contact:
Alana Fletcher
afletcher@fluidra.com
760-390-9603