FLUIDRA AND ZODIAC CLOSE MERGER, CREATING A GLOBAL LEADER IN THE POOL INDUSTRY
- The new Fluidra will be a global leader with 5,500 employees, a portfolio of the
most widely recognized brands in the industry and a presence in over 45
- The combined company will have sales of approximately €1.3 billion and EBITDA
of €0.2 billion; additionally, the company has identified €35 million of run-rate
cost synergies, fully achievable by 2020.
- Fluidra will remain listed on the Spanish stock exchange with its global
headquarters in Sabadell (Barcelona), Spain and North American headquarters in
Vista (San Diego), California.
BARCELONA – July 2, 2018 – Fluidra, S.A. (BME: FDR) and Zodiac Pool Solutions ("Zodiac")
have closed their merger, which was announced in November 2017.
The combined company will keep the Fluidra name and remain listed on the Spanish stock exchange.
The company is well positioned for growth, driven by its enhanced portfolio of highly recognized
brands, broad product offering and expansive global footprint covering over 45 countries.
The new Fluidra will have combined sales and EBITDA of approximately €1.3 billion and €0.2
billion, respectively. Additionally, the company has identified €35 million of run rate cost
synergies, which it expects to be fully achievable by 2020.
Fluidra will maintain its global headquarters in Sabadell (Barcelona), Spain and North American
headquarters in Vista (San Diego), California. Former Fluidra Executive President Eloi Planes
will serve as Executive Chairman of its Board of Directors, and former Zodiac CEO Bruce
Brooks will serve as the company's CEO.
As part of the European Commission approval of the transaction, Fluidra will divest its Aquatron
unit. Aquatron, an Israeli manufacturer specializing in robotic pool cleaners with distribution
primarily in Europe, represents approximately 2% of the combined company’s sales and
EBITDA. This divestiture does not change the strategic logic of the merger, and Fluidra will
maintain a strong global presence across the automatic pool cleaning category, which includes
pressure, suction and robotic pool cleaners.
"The successful completion of our merger with Zodiac positions us as a leader in the global
pool industry. Together, we have the most widely recognized brands, a broad portfolio of
innovative products and solutions, and a strong financial position to create significant value for
all stakeholders: our customers, shareholders and employees," said Planes. "Our future is very bright."
"I am looking forward to working with our team to create an organization that stands apart from
the pack," said Brooks. "We will be guided by clear values, focused on exceeding our
customers’ needs and driven to solve challenges through useful innovation — all in an effort to
be the clear industry leader."
Fluidra is a multinational, Spanish-listed company focused on developing innovative products, services
and IoT solutions for the residential and commerical pool markets, globally. The company operates in
over 45 countries and owns a portfolio of some of the industry’s most recognized and trusted brands,
including Jandy®, AstralPool®, Polaris®, Cepex®, Zodiac®, CTX Professional® and Gre®. To learn
more about Fluidra, visit fluidra.com.
For Europe, Australia,
Asia, Latin America and Africa
+34 606 79 13 12
+1 760 419 4664
Answers to Commonly Asked Questions
When was the merger finalized?
The global merger closed on July 2, 2018. Now Fluidra and Zodiac are one company. Over the
coming months and years the two companies will integrate gradually at more local levels with
the aim to bring the benefits of this merger to our customers.
What is the name of the new company?
The new company will operate under the Fluidra name.
Will the new company remain listed on the Spanish stock exchange?
Where will the new company be headquartered?
The new company's global headquarters will remain in Sabadell (Barcelona), Spain, while the
North American headquarters will be in Vista (San Diego), California.
Who will lead the new company?
Former Zodiac CEO Bruce Brooks will serve as global CEO, while Eloi Planes will remain
Executive Chairman of its Board of Directors.
How many employees will work for the new company?
Approximately 5,500 globally.
How many countries will the new company operate in?
In 46 countries.
Was this a merger of equals or a purchase by one company of the other?
This was a merger of two organizations that will benefit mutually from each other's strengths.
Why will the new company be named Fluidra and not Zodiac?
The Fluidra brand is highly recognized and valued globally, and the name is also tied to the
company’s listing on the Spanish stock exchange, which we intend to keep. For this reason,
and given our focus on expanding our global reach and business, operating under the Fluidra
name best fit our needs.
What does Zodiac bring to the new company?
Zodiac brings its portfolio of premium brands, such as Jandy® Pro Series, Polaris® and Zodiac;
its strength in innovation; and its strong position in the North American pool market.
What does Fluidra bring to the new company?
Fluidra brings its deep portfolio of highly recognized brands, such as AstralPool®, Cepex®, CTX
Professional® and Gre®; its expertise in the commercial pool market; and its strong position in
the European, Australian, Asian, South American and African pool markets.
Will there be any changes to either company’s brands, such as Jandy, Polaris, AstralPool or Cepex?
No changes are planned.
What will be the official language of the new company?
Both Spanish and English will be spoken, though we expect over time English will become the primary language.
Why will Fluidra divest its Aquatron business unit?
As part of an agreement reached with the European Commission, a regulatory authority, Fluidra
will divest its Aquatron unit, an Israeli manufacturer specializing in robotic pool cleaners with
distribution primarily in Europe. While this business unit was a highly valued organization within
the larger Fluidra portfolio, overall it represents approximately 2% of the new combined
company’s sales and EBITDA and, even with this divestiture, Fluidra will maintain strong global
presence in the automatic pool cleaning category, which includes suction, pressure and robotic
Will Zodiac change its name to "Fluidra"?
"Fluidra" is the official name of the new company, globally. In many countries Zodiac will
continue to operate under the Zodiac name initially as part of a gradual transition plan.
Will there be any restructuring of the existing product brands?
There are no changes planned regarding the brands you are accustomed to, such as Jandy®
Pro Series, Polaris®, Zodiac® Pool, AstralPool, Cepex, Gre and the other leading brands within
the new Fluidra portfolio.
Will my existing orders be affected in any way?
No, there will be no impact on your existing orders.
Will product quality or availability be affected?
You should notice absolutely no change to our product quality or availability.
Will product naming or model numbers change?
No changes are planned to the product names or model numbers you are accustomed to.
Will my sales representative or field service representative change?
You can continue to interact as usual with your Zodiac or Fluidra sales and field service
contacts. In the event that your contact person changes, you will be notified accordingly.
Can I still reach my Zodiac or Fluidra contact at the same email address and
You can continue to interact as usual with your Zodiac or Fluidra sales or service contact as you
normally would. If anything changes, you will be notified accordingly.
Will there be any changes to the invoicing and payment process?
You should plan to do business with us as you normally would. We will notify you well in
advance of any changes you should be aware of and, until then, please operate in a “business
as usual” manner.
Will the warranty change on Zodiac or Fluidra products?
No changes are planned to the warranty program you currently enjoy from us.
If I have a warranty issue with a Zodiac product, can I contact Fluidra, and vice
Warranty issues with Zodiac and Fluidra products will continue to be handled in the same
manner they are today. As we integrate the companies at more local levels, if anything changes,
we will notify you well in advance so you have time to plan accordingly.